The Buttered Apron is a thoughtfully crafted bakery centered on handmade cupcakes and simple, comforting flavors. Designed to integrate seamlessly into everyday life, each treat is a small gesture of comfort and joy.
Goals: Handmade, Playful & Welcoming
Creating The Buttered Apron was a warm, character driven project inspired by the comfort of neighborhood bakeries and the joy of simple treats. The brand centers around cupcakes and coffee, designed to feel welcoming, familiar, and made with care.
The visual direction leans into soft pastels and hand-drawn elements, paired with a friendly mascot wearing a butter-stained apron. Playful illustration and thoughtful typography bring personality to the brand while keeping the overall system approachable and clean.
The final brand feels cozy, cheerful, and inviting — a modern take on a classic mom-and-pop bake shop.
