Goals: Simplicity, Calming and Delicacy

Creating Everleaf was a quietly fulfilling project centered around simplicity, calm, and everyday ritual. I wanted the brand to feel gentle, thoughtful, and grounded encouraging slow moments and a sense of ease through tea.

The visual direction leans into minimal, soft elements and an elevated yet approachable logo that feels timeless and serene. Hand-drawn illustrations of teaware, leaves, and small treats add warmth and personality while maintaining a light, understated feel.

The final brand feels calming, intentional, and warm — designed to bring a quiet pause into everyday life.