Goals: Handwritten, elevated, & inviting

Heartbaking is a homemade cookie bakery, focused on original, from-scratch recipes made with care and love. The refreshed brand presentation highlights each cookie in a way that feels elevated, cohesive, and inviting. Bringing warmth, joy, and a sense of craft to every bite.

The visual direction emphasizes clean, thoughtful styling, warm tones, and carefully chosen typography that celebrates the handmade quality of each cookie. Every detail, from photography to layout, reflects the care and intentionality behind Heartbaking while keeping the presentation approachable and welcoming.

The result is a cohesive, refined, and heartfelt brand experience that feels modern while staying true to the warmth and comfort of homemade baking.